For years the typical guy faced an unfortunate dilemma: the only way he could maintain his rod in a highly desirable, upright position was to grasp it firmly with both hands. This required tremendous concentration and stamina and, the second he loosened his grip, that rod would droop significantly. This was a source of great embarrassment and shame for many guys.
Bob's device changed all that. That same guy is now able to keep his rod up and at the ready for hours at a time. Thanks to Bob, he has the confidence to strut proudly up and down the pier - ready to leap into action at the first sign of a tug or nibble - while men and women alike gaze upon his equipment with a mixture of astonishment and admiration
Seriously. It's a problem that needed addressing.